The Essentials Makes It Easy to Run Your Business
Top to Bottom and On the Go.
Your business doesn't need more work. It needs to work together — one place to capture contacts, follow up, book appointments, send emails and texts, collect payments, and keep everything moving. With real support when you need it.
Try The Essentials free for 14 days. Then $77/month. No credit card required.
Good morning, Alex
Here's what's happening in your business today.
Contacts
1,284
+38 this week
Appointments
26
booked today
Pipeline
$48.2k
12 open deals
Automations
9
running
Sales Pipeline
Live Activity
- New lead
Jordan M. filled out the 'Book a call' form
- Automated
System sent follow-up email + SMS reminder
- Booked
Priya S. scheduled a consultation
- Paid
Marcus T. paid invoice #1042 — $1,200
- CRM & Contacts
- Email & SMS
- Funnels & Pages
- Calendars
- Payments
- Automations
You're Putting In the Work. Your Sales Should Be Growing Faster.
The gap isn't your effort — it's the systems behind it. We exist to give business owners what they need to operate, scale, and win.
Tell me if you've ever caught yourself saying any of these things…
Someone signed up for my freebie… now what?
You're manually sending them links, copying their email into another app, and hoping you remember to follow up next Tuesday.
I have contacts everywhere, but no real follow-up system.
Some are in your phone, some in your email inbox, some on a spreadsheet, and some buried in social media DMs.
I'm paying for several tools and still doing half of this manually.
A website host, email service, scheduler, form tool, and payment link — none of which actually speak to each other.
People are interested, but I don't have a consistent way to stay in touch.
Opportunities slip away not because your offer isn't good, but because life got busy and nobody followed up.
I know what I want my business to do. I just don't know how to make all this tech work together.
You shouldn't need an engineering degree just to send a welcome email and take a payment.
I'm spending more time managing the tools than using them to make money.
Duct-taping software together has become its own unpaid part-time job.
How Many Tools Are You Really Paying For?
Toggle the tools you're paying for (or would need to piece together) and see how it compares to one Essentials subscription. No setup fees. Cancel anytime.
Tools you're piecing together
6 selectedYour separate tools
That's $3,216 per year across 6 tools.
Everything above, connected in one place. No credit card required to start.
Start 14-day free trialYou could keep
That's $2,292 back in your business every year.
Illustrative monthly costs based on typical standalone tool pricing. Your actual costs vary by provider and plan — the point is simple: one connected place beats many disconnected bills.
Running Your Business Shouldn't Require Figuring Out Five Different Systems Before You Can Make One Sale.
The Essentials puts the tools you actually need in one connected place so you can focus on running and growing your business.
This is NOT about having more technology.
It is about finally having your business connected.
What Changes When Your Business Is Connected
Before The Essentials
- Contacts scattered everywhere.
- Manual follow-up.
- Separate tools that don't communicate.
- Missed opportunities.
- Trying to remember who needs what.
- Paying multiple software bills.
- Wondering what you're supposed to do next.
After The Essentials
- Contacts organized.
- Follow-up happening automatically.
- Appointments connected to your business.
- Emails and texts working together.
- Payments and customer activity easier to track.
- One place to see what's happening.
- Clearer systems. Less manual busywork.
- A business that actually feels connected.
What Can I Actually Do With It?
Not a giant list of technical specs. Here is what happens in your actual day-to-day business once your tools are connected.
Get People Into Your Business
Landing pages, forms, funnels, and websites
Create clean ways for people to raise their hand and say, 'I'm interested.' No complex coding or plugin nightmares.
Follow Up Without Chasing Everybody
Emails, texts, and intelligent reminders
Send follow-up based on what someone actually does — whether they signed up, clicked a link, or haven't booked yet.
Book Appointments
Frictionless calendar booking
Let customers schedule with you directly — without the endless back-and-forth 'what time works for you?' messages.
Know Who You're Talking To
One unified contact timeline
Keep contacts, conversations, notes, history, and opportunities organized instead of scattered across your phone and spreadsheets.
Get Paid
Connected checkout & payment tools
Connect the journey from interested customer to paying customer cleanly. Send invoices, payment links, and track activity.
Build Once. Let the System Help.
Automate repetitive busywork
Automate repetitive tasks so every new lead doesn't create another manual job for you. Someone fills out a form, gets follow-up, and moves forward automatically.
No credit card required to start.
This Is For You If...
Whether you're making your first sale or managing dozens of clients, The Essentials is designed to meet you right where you are.
Newer Business Owner
Know what you want to sell, confused by the tech
You might have an idea, a freebie, a social account, or a payment link, but nothing connects. You don't need five complicated platforms — you need the essential pieces set up right from day one.
✓ Start clean without piecing together random apps.
Growing Business Owner
Have customers, but running everything manually
Contacts live in your phone, your inbox, and spreadsheets. You spend half your week copying emails, sending manual reminders, and losing leads because nothing talks to each other.
✓ Stop the busywork and plug the leaks in your follow-up.
Established Business Owner
Have systems, but tired of software gaps and bills
You have offers, traffic, and paying clients, but you're paying multiple software subscriptions and still dealing with disconnected data. You want a smoother journey from prospect to paid client.
✓ Consolidate into one clear, connected engine.
You will recognize yourself here if:
- You know what you want your business to do but don't know how to connect all the pieces.
- You've outgrown running everything through social media DMs and a payment link.
- You have people showing interest but don't have a consistent follow-up process.
- You're tired of copying information from one tool into another.
- You're paying for several tools and still feel like something is missing.
- You're ready for your business to operate like a real system instead of a collection of apps.
You Don't Need Another Tool You Never Figure Out How to Use.
Most platforms dump you into an empty dashboard and leave you to figure it out alone. Not here. With The Essentials Campus, Cherice and Essie guide you through complete, step-by-step courses and live training so you can build your systems with total confidence.
- Included 100% free with your 14-day trial & membership — no upsells
- Guided step-by-step by Cherice and your friendly co-pilot Essie
- Zero tech overwhelm: build one practical system at a time
- Vibrant peer community of entrepreneurs, coaches & consultants
“We don't just hand you the software. We show you how to use it.”
Direct access to proven frameworks, live workshops, and real human support.
The Essentials Campus: 7 Free Courses & Learning Tracks
What You'll Learn Inside The Campus
Each course is designed for busy business owners — short, actionable lessons you can implement in minutes.
Foundations
Build Your Business Base
Set up your account, connect your domain, configure your business profile, and get your core hub ready.
Marketing
Get Seen. Get Leads. Stay Visible.
Create high-converting landing pages, opt-in forms, social media posts, and lead magnets that draw people in.
Sales
Turn Interest Into Income.
Build seamless sales pipelines, one-click checkout forms, invoices, and booking calendars that close clients.
Automation
Let The System Do The Work.
Set up smart follow-ups, appointment reminders, email/SMS sequences, and actions triggered by customer behavior.
Growth & Analytics
Know What's Working. Then Scale It.
Understand your numbers at a glance. See pipeline velocity, conversion rates, and revenue opportunities.
Replays
Catch Up. Rewatch. Level Up.
Missed a session? Every workshop, teardown, and tutorial is cataloged with chapter markers for easy reference.
Live Coaching
Join Live. Ask Questions. Get Real Answers.
Monthly interactive live calls with Cherice and community mentors. Bring your questions and get unstuck on the spot.
Always Free With Your Plan
No hidden masterclasses, no "upgrade to unlock track 4", no surprise fees. As long as you're an Essentials member, Cherice, Essie, and the entire Campus library are yours.
One Connected Place. One Simple Subscription.
Instead of paying multiple software invoices every month and hoping they all talk to each other, get everything connected in The Essentials.
The Essentials
All the tools you need to capture, follow up, communicate, sell, schedule, and automate — together in one system.
after your 14-day free trial.
No credit card required. Cancel anytime.
Stop Piecing Your Business Together.
You've already got enough to manage. Put your contacts, conversations, follow-up, appointments, pages, payments, and automations into one connected system — and start building a business that doesn't depend on you remembering every next step.
14 days free. Then $77/month. No credit card required.
Frequently Asked Questions
Everything you need to know about starting your 14-day free trial.
Your Business, Finally Connected
The Essentials puts the tools you need to run, follow up, sell, and manage your business into one connected place. Try it free for 14 days and see how much simpler your business can feel.
14 days free. Then $77/month. No credit card required.